About a week before the wedding of couple Grace and Keir Johnston of Colonsay , Scotland , the bride's mother, Cecilia Bleasdale, took a photograph of a dress at Cheshire Oaks mall north of Chester , England, that she planned to wear to the wedding and sent it to her daughter. Linguistic relativity and the color naming debate Blue—green distinction in language Color history Color in Chinese culture Traditional colors of Japan Human skin color. The day after McNeil's post, Roman Originals' website experienced a major surge in traffic; a representative of the retailer stated that "we sold out of the dress in the first 30 minutes of our business day and after restocking it, it's become phenomenal". Even after seeing that the dress was "obviously blue and black" in real life,  the musicians remained preoccupied by the photograph; they said they almost failed to make it on stage because they were caught up discussing the dress. Businesses that had nothing to do with the dress, or even the clothing industry , devoted social media attention to the phenomenon. American City Business Journals.
Sariyah. Age: 28.
Neuroscientist and psychologist Pascal Wallisch states that while inherently ambiguous stimuli have been known to vision science for many years, this is the first such stimulus in the colour domain that was brought to the attention of science by social media.
Raelynn. Age: 20.
Lady Gaga described the dress as " periwinkle and sand," while David Duchovny called it teal. Even after seeing that the dress was "obviously blue and black" in real life,  the musicians remained preoccupied by the photograph; they said they almost failed to make it on stage because they were caught up discussing the dress. Other celebrities, including Ellen DeGeneres and Ariana Grande , mentioned the dress on social media without mentioning specific colours.